Monday, November 29, 2010

Look Out Four Loko! Make Room for Whipped Lightening!

The good news is the dangers of Four Loko have been addressed by the government, health professionals, the media and communities. The bad news is the wine and spirits business has moved on to...are you ready?...


Alcohol Infused Whipped Cream!

Yup. As in spiked Reddi-Whip. Whipped Lightening and Cream Alcohol Infused Whipped Cream are the newest cocktail garnishes to hit shelves. Here are some important facts you should know:
  • These whipped creams are shelf stable and can be stored at room temperature up to 9-12 months
  • Most flavors are 30+ proof and contain 15% or more alcohol by volume
  • The cost runs around $13 per bottle, and Cream is available to order online
  • The marketing is believed to be targeting young/underage consumers--Cream's Myspace page advised topping jello-shots with their whipped topping
  • It is difficult to gage serving sizes, therefore one may not regulate how much of the product they are actually consuming

For more information check out Time Magazine's article on their Healthland page. We will keep you posted as the controversy continues!

No comments:

Post a Comment